Project Overview
Chabad of Spokane wanted full houses for Shabbat dinners, holiday services, and educational workshops but relied on word‑of‑mouth. We built a lean, data‑driven acquisition funnel—hyper‑local Facebook ads, email remarketing, and one‑click RSVP pages—that persuaded unaffiliated Jews across Eastern Washington to step inside and stay.
Project Goals
Fill the room: Lift average event registrations by 250 percent within one quarter.
Lower friction: Cut the RSVP process to a single click on both mobile and desktop.
Grow the list: Add 1 000 new email contacts for ongoing outreach and fundraising.
Challenges & Solutions
Tiny target market. Spokane’s Jewish population is under 1 percent of residents.
Solution: Pin‑drop radius targeting (10 mi) layered with interest filters—kosher, Israel travel, Hebrew language—to reach every eligible prospect without waste.Budget capped at $1 000/month.
Solution: Ogilvy‑style creative—“Celebrate Shabbat like family, even if yours is 2 000 miles away”—tested in micro‑budgets; only winners were scaled.Low tech comfort among older members.
Solution: SMS reminders plus a phone‑hotline fallback ensured no one was left behind.
Outcome & Impact
Registration rocket: Average RSVPs jumped 280 percent, from 35 to 133 per event.
Cost efficiency: Cost‑per‑signup fell to $3.14—60 percent under target.
Community expansion: Email list grew by 1 418 contacts; 42 percent opened follow‑up appeals, boosting donations 47 percent.
Enduring lift: Attendance remained above 200 percent of baseline six months after the campaign wrapped, cementing Chabad as the vibrant Jewish heart of Spokane.