Project Overview
Rollo sells thermal label printers to online merchants who live and die by shipping speed. Growth had stalled. We rebuilt their paid‑social engine from the ground up, turning cold scrollers into loyal customers by showing the math: one printer, thousands saved in postage. The result was a sales graph that looked like a launchpad.
Project Goals
Hit at least 300 percent sales growth quarter‑over‑quarter while holding CPA under 30 dollars.
Reach new segments like Etsy and Amazon FBA sellers without diluting ROAS.
Capture email addresses to power owned‑channel retargeting and repeat sales.
Challenges & Solutions
Niche awareness. Few merchants knew Rollo could print labels cheaper than USPS counters.
Solution: Thumb‑stopping carousel ads that compared cost per label side‑by‑side.High ticket price. A 180‑dollar printer is not an impulse buy.
Solution: Educational video ads plus 14‑day retargeting that stacked testimonials and quick ROI calculators.Rising CPMs. Holiday auction pressure threatened margins.
Solution: Automated bid rules paused spend when CPM spiked ten percent above baseline and shifted budget to lookalikes with lowest volatility.
Outcome & Impact
Sales lift. Revenue up 520 percent in ninety days, average ROAS 6.7.
Efficiency. CPA fell 42 percent, freeing budget for international expansion.
Audience growth. Email list added 38 000 qualified merchants, fueling a profitable upsell funnel for labels and accessories.
Industry proof. Rollo featured in Facebook Business success stories as a model for B2B ecommerce advertising done right.