Project Overview
Donut Bar’s gourmet doughnuts already drew Instagram-length lines in San Diego. To scale, the brand needed qualified franchise buyers in new regions. We engineered a cross-channel acquisition engine—geo-targeted social, intent-rich search ads, and remarketed video—that showcased sky-high store margins and a cult-like fan base, then guided prospects through a friction-free discovery funnel.
Project Goals
Close at least five franchise agreements in six months.
Hold cost-per-qualified-lead (CPL) under $120.
Focus outreach on Texas, Florida, and Arizona to validate demand.
Build an email pipeline of 1 000+ vetted candidates for future waves.
Challenges & Solutions
Multi-State Budgets
Dynamic creative localization swapped storefront photos, market data, and state-specific fee structures in real time, ensuring hyper-relevance without ballooning spend.Franchise Applicant Screening
Two-step quiz funnel screened for liquidity, operational experience, and timeline before handing leads to sales, cutting unqualified inquiries by 48 percent.High-Converting Paid Ads
ROI-proof ads highlighted 28 percent gross margins and daily doughnut sell-outs before 10 AM, outshining burger and pizza rivals in feeds packed with offers.
Outcome & Impact
Deals closed: 6 franchise agreements in 22 weeks, yielding $240 k in initial fees and $1.8 M projected annual royalties.
Lead pipeline: 312 qualified prospects at an average $92 CPL—23 percent below target.
Capital efficiency: Paid-media spend recouped 14× with the first two signings.
Brand lift: Featured in Franchise Times as “the artisanal concept cracking the breakfast market,” spurring inbound interest nationwide.