Project Overview
District Cryo offers three-minute whole-body cold therapy for recovery and pain relief. The spa relied on walk-ins and word of mouth, so booking volume was unpredictable. We built a paid-media funnel that turned nearby athletes and busy professionals into first-time clients and moved them straight into an online scheduler.
Project Goals
Hit two hundred percent growth in weekly sessions within sixty days. Keep cost per booked session under twenty-five dollars. Add five thousand new email and SMS contacts for future promotions.
Challenges & Solutions
Cryotherapy seemed extreme to first-timers, so we used short video ads showing relaxed clients exiting the chamber smiling. Ad fatigue spiked costs on weekends, so automated rules cut bids during high CPM windows and shifted spend to weekdays. No-show rates hurt capacity, so we integrated SMS reminders that reduced missed appointments by thirty-eight percent.
Outcome & Impact
Weekly bookings jumped from ninety-one to over three hundred, a two hundred forty percent lift. Average cost per booking stabilized at eighteen dollars, ten dollars under target. Monthly revenue more than tripled, funding expansion into a second location. Local press named District Cryo one of Washington DC’s top recovery studios, cementing its market lead.