Project Overview
Georgia’s Film & TV Production Camp offers an immersive, three-day experience on professional sets. Interest was steady but seats went unfilled. We launched a full-funnel strategy—Instagram Reels, YouTube pre-roll, Google Search, and email nurturing—that converted aspiring filmmakers into paid registrants before early-bird pricing expired.
Project Goals
Achieve ≥ 150 percent increase in paid registrations within one month.
Maintain cost-per-registration below $45.
Capture 2 000+ new email leads for future workshops.
Challenges & Solutions
Compressed Enrollment Window
Countdown creatives and dynamic remarketing ads emphasized the registration deadline, driving urgency without discounting.
Niche Audience Segmentation
Look-alike audiences built from past attendees, film-school interests, and Georgia-based high-school lists ensured media dollars reached likely prospects only.
On-Site Friction
A single-page checkout with mobile-first design and Apple Pay / Google Pay integration cut form time by 58 percent, reducing abandonment.
Outcome & Impact
Registrations rose 190 percent, filling all 120 seats and creating a 42-person wait-list.
Average cost-per-registration landed at $38—16 percent under target.
Email list expanded by 2 730 engaged contacts, opening a pipeline for future masterclasses.
Social proof: post-campaign surveys showed 87 percent of attendees cited ads as their primary discovery source, validating channel strategy.