Project Overview
Cenegenics offers precision health plans and needed a steady flow of qualified prospects. Existing campaigns were broad, expensive, and produced inconsistent lead quality. We rebuilt the acquisition engine with granular audience segments, value-focused creative, and a streamlined quote funnel that turned clicks into vetted inquiries at record efficiency.
Project Goals
Reduce cost-per-lead (CPL) by at least 50 % in 90 days.
Increase qualified-lead volume 40 % without raising budget.
Lift landing-page conversion rate to 6 %+.
Challenges & Solutions
Audience Precision
Leveraged first-party CRM data and look-alike modelling to isolate high-lifetime-value segments—self-employed professionals and early retirees—ensuring spend reached prospects most likely to convert.
Creative Relevance
Tested headline-visual pairs that highlighted deductible transparency and rapid claims approval. Underperformers were paused after 1 000 impressions, with budget reinvested in top responders.
Funnel Efficiency
Implemented a single-step pre-qualification form with autofill, cutting completion time from two minutes to forty seconds and lifting form conversions 71 %.
Outcome & Impact
CPL dropped from $48 to $23 (-52 %).
Qualified leads up 46 % quarter-over-quarter on flat spend.
Landing-page conversion rate reached 6.4 %.
Sales-accepted leads increased 32 %, supporting record quarterly policy sales.