Project Overview
Patrick’s Pet Care offers veterinary and grooming services with a focus on compassionate, fear-free treatment. Client flow was steady but insufficient for growth ambitions. We launched a full-funnel acquisition program—geo-targeted paid social, intent-driven search ads, and seamless online booking—that turned nearby pet owners into loyal customers.
Project Goals
Increase booked appointments by at least 200 percent within six months.
Keep cost per booking under $22.
Grow the CRM list to 8 000 pet owners for ongoing retention and upsell campaigns.
Challenges & Solutions
Neighborhood-Level Targeting
Radius-based Facebook and Instagram ads, refined with demographic and pet-owner interest layers, ensured spend reached high-probability households within a ten-minute drive.
Efficient Booking Funnel
A mobile-first appointment widget integrated with the clinic’s PMS, reducing time-to-book from two minutes to forty-five seconds and cutting drop-offs by 54 percent.
Demand Balancing Across Services
Dynamic ad creative highlighted under-utilized weekday slots for grooming while premium weekend vet appointments were promoted via Google Local Services Ads, smoothing capacity without discounting.
Outcome & Impact
Weekly appointments climbed 230 percent, from 140 to 462.
Average cost per booking held at $19.80, 9 percent below target.
Revenue growth financed two additional DC locations, expanding reach city-wide.
Email and SMS list grew by 8 540 engaged pet owners, supporting successful launch of a wellness-plan subscription program.