Project Overview
Inked Magazine wanted its 300-page tattoo illustration book to leap off the digital shelf. We built an ecommerce marketing engine with Facebook, Instagram, and Google Search.
Project Goals
Sell as many books as possible within two months.
Keep cost per acquisition (CPA) under $30.
Grow Inked magazine's email list by 20,000 for future product launches.
Challenges & Solutions
Visual Saturation
Tattoo content floods social feeds. We isolated bold spreads, added swipe-stop headlines (“700 flash designs you won’t find on Pinterest”), and ran A/B tests every 72 hours to keep thumb-stopping performance high.
Impulse-Buy Friction
A Shopify-native one-page checkout with Apple Pay / Google Pay cut purchase time to 45 seconds, lifting conversion rate 54 %.
Audience Expansion
Look-alike models based on past buyers plus “tattoo design” engagement layers uncovered new global pockets of enthusiasts, pushing ROAS higher as scale increased.
Outcome & Impact
3,840 books sold in eight weeks
Average CPA $18.42
Email list grew by 24,300 new subscribers, priming future merch drops.
Campaign delivered a 5.8× return on ad spend