550,000+ App Installs Driven by Paid Social for Downtime Dollars (D2C Marketing Campaign)

Project Overview

Downtime Dollars wanted rapid user acquisition on paid social media channels like Facebook and Instagram for their mobile app. We launched app-install campaigns that drove thousands of new users and increase DAU's by 520%.

Key Strategies

       
• Install-optimized campaigns across multiple creative formats
       
• Targeting high-value Android and iOS audiences
       
• Video ads to increase CTRs and install conversion rates
       

Outcome & Impact

       
• 550,000+ installs driven by Facebook Ads
       
• Cost per install dropped below $0.72
       
• Retention rate of 41% at day 30