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Case study

Real Estate Investor Leads for $24 and a 7x ROAS Generated with Paid Ads on Meta, Google, and YouTube

Work Image
Client
DataFlik
Service
Lead Generation
Industry
Real Estate Data

Project Overview

DataFlik provides predictive seller and investor data for real estate professionals. The challenge was to convert highly specific B2B audiences into qualified investor leads at scale.

Project Goals

  • Acquire investor leads under $30 CPL.
  • Prove measurable ROAS across multiple investor funnels.
  • Build repeatable campaigns for scaling into 20+ markets.

Challenges & Solutions

Audience Targeting with Predictive AI: Built campaigns using DataFlik’s proprietary investor scores, layering lookalikes with intent-based signals.
Conversion-Focused Landing Pages: CRO-tested funnels reduced friction and increased lead capture rates by 38%.
Marketing Automation: Integrated HubSpot workflows with ad campaigns for instant nurture emails and follow-ups.

Outcome & Impact

  • Leads averaged $24 CPL, well below target.
  • Achieved 7x ROAS across campaigns.
  • Built repeatable media playbooks for nationwide scaling.
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