Project Overview
Luma Beauty’s team needed consistent ad optimization without daily manual changes.
Project Goals
- Automate bid and budget adjustments.
- Lift ROAS by at least 30%.
Challenges & Solutions
- Built AI rules that adjusted spend hourly.
- Automated creative rotation every 3 days.
- Connected Hyros for offline conversion tracking.
Outcome & Impact
- ROAS improved 54%.
- Saved 40 hours monthly in manual optimizations.
- Improved attribution accuracy with offline tracking.
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