Case Study | Georgia's Summer Film Camp - Sold Out Event Registrations (Local Event Marketing)

Client

Artist Spotlight

Service

Event Marketing

Industry

Education / Arts

Project Overview

Georgia’s Summer Film Camp needed to fill all available student slots for its upcoming session. With limited budget and niche audience, precision targeting was key.

Project Goals

Reach full capacity of 200+ students.
Build awareness with parents in arts-focused households.
Create a system for repeat yearly registrations.

Challenges & Solutions

Geo-targeting: Localized campaigns aimed at families in Atlanta and surrounding cities. Ad Messaging: Used storytelling ads featuring past student success stories. Automation: CRM automation reminders to drive re-enrollments year-over-year.

Outcome & Impact

All 200+ slots sold out two weeks before deadline.
40% of registrations came from retargeted parents.
Email automation secured 60+ repeat signups for the next year.

Work with Arthur

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Georgia's Summer Film Camp - Sold Out Event Registrations (Local Event Marketing)