Project Overview
Peptalk Motivation needed scalable installs for its mobile app. We built a campaign centered on inspirational creatives and video ads.
Key Strategies
- Video testimonials and inspirational reels
- Optimized for App Event tracking with Facebook SDK
- Retargeting engaged audiences to drive repeat installs
Outcome & Impact
- 2,530+ installs weekly sustained for 3 months
- Cost per install averaged $0.83
- Ranked top 50 in the Lifestyle app category