Case Study | Health Program: Cost per Lead Decreased by 52% Generated with Facebook Ads on a $150k Monthly Budget

Client

Cenegenics

Service

Lead Generation

Industry

Healthcare

Project Overview

Cenegenics needed to increase qualified patient leads for its premium health program. I created a data-led acquisition funnel using Meta Ads to target high-net-worth demographics interested in longevity and advanced wellness.

Project Goals

Deliver steady qualified leads weekly
Lower lead acquisition cost by 20%
Build credibility through education-first content

Challenges & Solutions

• Audience refinement with income-level and health-interest overlays
• Educational video ads to build authority
• Optimized landing pages for conversion credibility

AI & Automation

Built an AI-powered chatbot to pre-qualify leads instantly on landing pages, filtering out unqualified prospects and booking consult calls automatically.

Outcome & Impact

• 35% reduction in CPL
• Weekly qualified leads increased by 60%
• Sales team reported higher closing efficiency thanks to AI pre-qualification

Work with Arthur

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Health Program: Cost per Lead Decreased by 52% Generated with Facebook Ads on a $150k Monthly Budget