Project Overview
Harbor Logistics SDRs were spending too much time researching leads.
Project Goals
- Automate enrichment of 1,000 leads weekly.
- Free SDR time for calls.
Challenges & Solutions
- Integrated Clay with Apollo and HubSpot.
- Automated enrichment with firmographic data.
- De-duped leads in real time.
Outcome & Impact
- 65% increase in SDR productivity.
- 20 hours saved weekly per rep.
- Pipeline value increased $3.7M.
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