Project Overview
Trebel Music wanted rapid global expansion in the music streaming category.
We ran large-scale paid social campaigns to drive installs across multiple countries.
Key Strategies
- Localized ad creative in 6 languages
- Scaled budget testing with CBO (Campaign Budget Optimization)
- Creative mix of short-form video and static carousels
Outcome & Impact
- 1.1M installs globally
- Cost per install under $0.65 in key markets
- Strong organic lift in app store rankings post-campaign
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