Vegetable & Butcher: 540% Ecommerce Meal Kit Subscription Growth (D2C Marketing)

Project Overview

Vegetable + Butcher, a healthy meal kit delivery brand, wanted to grow subscription signups in a competitive DTC food market. We built a multi-channel funnel that drove awareness, conversion, and long-term retention.

Project Goals

• Increase new subscriptions by 300% in 6 months.
• Maintain CAC below $45.
• Boost retention with lifecycle automation.

Challenges & Solutions

Ad Creative: Highlighted fresh, chef-made meals with lifestyle visuals. AI Automation: Custom retention sequences predicted churn and sent offers at the right time. Paid Search: Captured high-intent meal kit keywords with optimized landing pages.

Outcome & Impact

• 540% growth in subscriptions.
• CAC maintained at $41.
• Retention improved by 32% from AI-driven automation flows.