Project Overview
Donut Bar wanted to grow its footprint across the U.S. through franchising. I designed a lead generation funnel to attract entrepreneurs through Facebook Ads.
Key Strategies
- Targeting small business owners and entrepreneurs
- Franchise info webinar sign-ups via lead adsC
- CRM nurturing with automated follow-up emails
Outcome & Impact
- 6 franchises sold in under 12 months
- Over 540 qualified franchise leads generated
- Cost per lead held at $38 while maintaining high conversion quality
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