Project Overview
Herbalife wanted to increase organic brand visibility across social platforms. Ibuilt an integrated social media strategy leveraging organic posts, community groups, and influencer engagement.
Key Strategies
- Consistent organic posting across Facebook, Instagram, and Twitter
- Engagement-driven content: fitness tips, recipes, and testimonials
- Community building in private Facebook Groups
Outcome & Impact
- 22M+ monthly reach across all platforms
- Average 5.6% engagement rate
- Strong lift in direct distributor sales attributed to organic reach
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