Inked Magazine: Over 3,000 Ray Bradbury Book Sales (Shopify Ecommerce)

Project Overview

Inked Magazine wanted to boost book sales for a limited edition Ray Bradbury collection. Traditional ads were underperforming, so we developed a paid social funnel that focused on urgency, scarcity, and targeted niche audiences.

Project Goals

• Sell 3,000+ copies of the Ray Bradbury collection in under 60 days.
• Drive return on ad spend (ROAS) of 3.0 or greater.
• Expand customer acquisition list for future product drops.

Challenges & Solutions

Audience Targeting: Using Facebook lookalike audiences based on past buyers, layered with literary and sci-fi fan interests. Ad Creative Testing: A/B tested high-contrast visuals featuring limited edition artwork. Checkout Funnel Optimization: Simplified mobile checkout reduced drop-off rates by 28%.

Outcome & Impact

• 3,200+ books sold within the campaign window.
• ROAS reached 3.8 across campaigns.
• Customer list expanded by 4,500 qualified buyers.
• Marketing automation with post-purchase emails increased repeat sales by 22%.