Patrick’s Pet Care provides veterinary and grooming services with a strong focus on compassionate, fear-free treatment. To achieve faster growth, I launched a geo-targeted funnel with paid social, local search ads, and a booking system that streamlined customer conversion.
• Implemented radius-based Meta ads layered with pet-owner demographics
• Introduced a mobile-first booking widget that cut booking time by 54%
• Balanced service demand with dynamic creative and Google Local Services Ads
I built an automated CRM pipeline with AI-driven follow-ups (SMS + email), segmenting pet owners by service type and appointment recency.
• Appointments increased 230%, reaching 462 weekly
• Cost per booking averaged $19.80, 9% below target
• Helped finance two new DC locations
• Email/SMS list grew by 8,540 engaged pet owners, fueling subscription wellness plan sales
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